Reaching to the targeted customers is being challenging day by day. The competition for every product is increasing internationally. So it has become a headache of how to take your products or services to your potential customers.
Anyway, you can get your potential, product sales by adopting several selling strategies, but you can’t ignore the importance of email marketing. From this perspective, Emma email marketing is the most powerful email marketing software that allows for achieving targeted customers.
Emma email marketing software has exceptional features and templates for convenient use. In this article, we’ll describe about Emma email marketing services and its marketing benefits too.
Emma is one of the best email marketing service that comes in several types of pricing plans according to the benefits and works. Basically, all plans are created on the size of your contact list, but for a better experience, you can get extra features by paying extra too. The pro version ensures advanced features that could be beneficial to reach customers professionally.
On the other hand, you can save a little bit while signing up yearly instead of monthly. Actually, the yearly plan is good for those who wish to use Emma for a long period. However, this email marketing platform offers for planning on a monthly or month to month and yearly basis. Plus, it doesn’t offer a free trial but can set you up with a demo on your request.
The Features of The Pricing Plan
- Starts at $89/month
- Maximum 10,000 contacts
- A/B Content Testing
- Dynamic Content
- Template Library
- Emma 101 Onboarding
- Phone and email support
- Starts at $369/month
- Maximum 25,000 contacts
- Unlimited workflows
- 10 user accounts
- Custom onboarding
- Salesforce integration
- Starts at $729/month
- Maximum 75,000 contacts
- Private branding
- Unlimited manager accounts
- Asset + Template sharing
If you have a vast number of customer contact like more than 75,000then you may contact (800.595.4401) to set up a custom deal. Now let’s look at the features.
Easy To Use
Emma email marketing tool looks clean and modern, strategically consuming color against a bright white background. It has a limited number of tab-like homes, audiences, campaigns, response, and automation. All tabs show clear analytics whatever your email marketing is doing.
An inexperienced person also can understand every suing features of it, there are no hard and fast tactics to grasp its remaining usability that makes email marketing jobs easy and conformable. Another loving feature of Emma loves feedback, when floating over buttons, they will pop.
Even while the site is loading or buffering, it can tell about what things are being ready. It is very communicating and gives users a logic of empowerment. Emma keep you up with the learning process.
Its account manager sends training videos frequently so that you can learn a lot of email marketing strategies to reach your targeted clients. Once you skip the videos, its program will give you many guideposts to keep you walking on the updated path.
One of the remarkable features of Emma is it tries to mechanize process where possible, which makes layout by its targeted demographic for large to medium business customers.
Emma can allocate the information in your file bases to the default heading depending on the heading in your file. You also use ignoring or organizing other headings using a simple series of pull-down options. When will see Emma won’t recognize you having heading then you can create your own.
Emma contains a robust signing up design form, where you can integrate your website if want. It will allow you to customize the data you need, customize the form design, and the benefits to appear to customers under a selected portion.
Creating The Email Campaign
Occasionally the user experience is unnecessary but pretty, at another time it is really practical. Emma’s WYSIWYG editor marks the place on your template to which you may drag and drop, it takes a lot of deduction and frustration out of adding the element.
Its campaign looks is really awesome, all designs are suitably adjustable both in mobile and desktop, mobile, tablet, and even custom aspect ratio that made the job email marketing manager very easy.
Though the customized ratio is not essential, it’s another way of excellent feedback from Emma. Besides, you’ll get around 100 mobile-optimized templates that let you use the template as you desire.
From the several templates, each one provides you the option of selecting from a number of differences on the main theme. If you like to create your email from scratch, its big headache belongs to the locking of the HTML at the behind the plus and premium plans. For a professional business, Emma is a good choice.
Sending The Campaign
Email campaign is very suitable with this service. Elements that may trigger a spam filter response can be scanned by Emma. During your camping is ready to start, you’ll be driven to add the real-world address in obedience with the CAN-SPAM Act.
Then you’ll be taken to the last screen from where you can toggle your campaign among HTML and plain text version, enable Google Analytics, enter headers and if you desire, can split to your subject heading. In addition, you can provide your campaign individually to groups or a list of segments.
Moreover, Emma's mechanization formed in a versatile system that ensures convenience. You can specify conditions under the present emails that will be sent to contacts according to your plan. But unluckily, this feature has limitations to use but might need to pay extra to create some serious email.
Emma's email reporting tools are simple for using. By it, you will get entire reports about opens, clicks, shares, pot-outs, etc. Which part of the email the recipient interrelated with, by Emma can get its visual feedback. Plus, you’ll get some visual colorful graphs that enrich visualization.
Around every 24 hours, Emma inspects on the campaign and rate with an email score, this feature gives you a realization about how your campaign is going on against other marketers. In total, the whole campaign report can be produced by it.
Emma’s customer services are stand on different platforms. From the beginning of solving your risen issues, you’ll get always professional support from Emma. They’ll support through-
# Some Negative Reviews And Complaints
Though Emma is a worthy platform for marketing, some issues are often thrown by users. Some criticism is running at present.
- Editing problem: There might arise a number of formatting issues during copy and paste your email into Emma's editor.
- Drag and drops despair: This is the gravest issue tending for Emma's email. Changing color, dragging blocks of text around and some of the extra functionality can be irritated.
- No template editing: Actually, some users complained about they can’t edit given templates.
# Positive Reviews
Fortunately, the user satisfaction of Emma has wrapped up its bit issues. For having a large advantage, people are engaging in Emma. People almost giving a minimum 4 rating out of 5 and the 5 and maximum ratings are 5 stars.
- Website design: Users found easier navigation and easy using capabilities.
- Customer services: Emma’s customer service is highly appreciated by customers. They’re pleased to get instant service and solutions.
- Easy to operate: Users can operate the contacting way with ease.
The More Best Features of Emma’s Email
Marketing Automation: Emma gets connected with your website, tracking and sending emails routinely as traffics navigate your content. It also inspects which users open sent emails using the information.
GDP Complaint: By the European union's recent application of new privacy regulation, while any email marketing arrives at a European audience must obey. It ensures your all-new subscribers careful to collect data.
This feature also includes consent toggles on sign up forms and permanent delete function. It also the customer to unsubscribe and take all the data.
Dynamic Content: Emma's email editor allows to make several of one email and release versions to multiple users in specific ways. May use a different color scheme, text blocks, and photographs to generate different user’s demographics. This all depends on the collected data.
Analytics: Emma show what contacts open your contacts. It gives a mailing score depending on the previous campaign. Besides, provide clicking behavior analytics to understand from where the clicks are generating.
A/B Testing: A/B testing is the most usable email marketing features, it means making 2 versions of the same email with a slight difference. Then may track the behavior of 2 different versions. It assists to understand what the contacts are liking what is not about email content terms.
Landing Page: Emma has the facility of making web pages according to the email you sent out already. Thus if you held a campaign for the subscriber for testing your new products, and create a new beautiful landing page to ensure a good impression from traffics. Plus, it can create a similar landing page specially dedicated to the campaign.
Emma allows a number of integrations that are commonly popular. But may only integrate once you’ve access to the API and the API is obtainable at plus and above plan. The integrations are -
- Cloud Giants
- CRM Culture
- Email on Acid
- Front Desk
- Ah So Designs
- Gravity Forms
- Influence & Co.
- Join by Text
- Klick Push
Security: Emma always emphasis on the user’s security. They never break the privacy issues that they commit. They won’t share your personal information with an outside organization about Emma related accounts. Even no one can get the information anymore as long as you permit.
Anti-spam Policy: You will be required with the CAN spam act before distributing a campaign. In fact, all contacts are required to be opt-it.
Emma email marketing is very attractive, nice template, easy using method, ESP platform using capacity all offer outstanding marketing by email. It is worthy for small to large business marketing.
Since the business competition is being anxious among the business owners, thus email marketing can assist you to reach you to your targeted customers. From this marketing strategy ‘’Emma email marketing’’ is a robust way of getting predictable sales that confirms a great reward with low invest.