A wonderful website can help you to boost your business specially if it is an SEO friendly website. You should consider several things to make a SEO website. But unfortunately, Most of the company owners don't think the investment for a website is not for attending online, the chief target is to increase their sales. Essentially, a website undoubtedly a significant opportunity to boost up a company or business sales and promote customer interaction.
It is almost impossible to reach out your customers if the website’s design is not SEO friendly. SEO or search engine optimization allows achieving search engine ranking to the top position of search results. If a site could not make sure it’s SEO friendly design then it’s sure to lose its huge traffics. For a business website the traffics indicates customers and clients.
Research on thousands of websites from 1998 proved that they are not getting estimated ranking because of having poor design strategy. Although they are older than new websites, the design is not intended for searching.
For creating a website with an SEO friendly design, initially, you have to understand what type of design and layout Google-like. Over the past several years Google is emphasizing website design, as a result, they are finding out the meaningful and user-friendly website design.
For these inspections, a vast of the site are dropping from their ranks and many of them are getting rank overnight. However, Google knows the low-quality site is not user-friendly that is why the elimination of such websites can make the SERPs valuable that users ask. I’ve seen many site owners do not pay attention to this perspective.
They think, Google only importance on content and backlinks. If you think so then you’re wrong. Google is undoubtedly brilliant to identify ugly sites with ease. They use the "rankbrain" method to observe such issues.
Remember, while you designing your site, try to do make a correct design. Well planned websites have a strategic advantage over a low-quality project, all other things measured equal. For an SEO approachable designing, the considerable things in below should reflect for an unspoiled project.
1. Focus On Content
The content of a website contributes to rank a site seamlessly. This is most important the content should be optimized from different strategies. What are the strategies? Let’s fill the thirsty!
The remarkable problem is for many websites revolve around a circle a few pages for contents. There are multiple tactics to design content layouts like length, words, information, and classification of topics. Content is important as Google realizes what does your website stands for.
Before getting a touch in visitors, Google’s robot reads your articles since it is the first and bets readers who understand what are you highlighting in your content. After identifying your articles about it categorized the article in the correct section. If you cannot describe well which topic is related to your content. Then the robot gets stuck to understand what the content related to.
If your content is lacking adequate information, Google never loves to highlight that, they like to display valuable and instructive articles at top pages. Now, informative not means to provide an article with huge words. It designates whether the essentials of data are present. Less data, low categorization make any content damn
The volume of content can be verified by presenting useful data. As an example, you wrote "how to climb on a tree?" look at the topic first, the topic wants to know the process of climbing on a tree. If you just write about the climbing tips, the user will get low information. Possibly he would skip your website the gather more data about the niche.
Instead of this, if you write on necessary steps before climbing, how to climb and what should not do. Then the article volume would increase and your audiences will be satisfied to read such a kind of content. But bear in mind not enlarge any content forcefully, let it be natural. If you do so Google will catch you and may offer a penalization or the page could have at the bottom of the search result.
First of all, it is important to know for every site owner's content plays an important role in ranking. But it must be unique. Uniqueness means write something without copying anyone. Copying other content is the most detested behavior, thus, you never should try to copy other’s articles. Otherwise, Google penalizes and might be lost your existing traffics.
2. Integrate Social Media Into Your Website’s Design
Google search engine values social media on a website. The media allows a user to share your page with a social platform. This sharing attitude influenced by the value of content. Once the audiences like the content they intend to share it to their wall.
Google prioritizes this attitude, besides your site gain extra traffics from the shared platform. While making a website, confirm to integrate social icon so that your visitors see the icons and can share effortlessly.
Furthermore, try to include multiple social accounts on the site. This account makes a sense of good authority. By using the accounts you can gain followers from the social platform who could be your regular audiences. Plus, it helps to realize how many potential customers your company belonging.
3. Make Sure URL User-Friendly
Making every URL of website SEO friendly is obvious for perfect designing. This factor impact on ranking directly. In detail discussion, if your site is www.healthyline.com and you targeted a keyword like ‘’what is the effective diet for losing weight’’. What would be the URL?
- www.healthyline.com/lose-weight/item2?=2128 or
Obviously, the second option is current as it shows the correct format of the URL. This format says what has inside the page. By seeing this, a user understands whether he would visit the site or not.
Moreover, someone uses category and date in URL. This is also unsafe during making a post. Because Google suggests having only the page name or keyword after domain name.
Placing date, category, the tag makes URL meaningless. If you have such a type of URL that needs to be addressed soon.
3. Make Navigation Menus Comprehensible
The navigation menu contains categories of a website. It should have simplicity, in order that the audiences can pick their desired pages from here.
Similarly, using flash for navigation on a website might be worst. You want to be well known about how to make flash objects reachable and web crawl responsive.
5. Be Aware Of Using Flash And Animation
Applying flash or animation on the website obviously makes attractive. But sometimes over-optimizing with flash not only distract your visitors but also hampers ranking. The reason is often the search engine ignore as it never effects on SEO.
Yet if you really want to use flash and animation elements, confirm you make this sparingly. Personally, I suggest changing the layout after a few days. Hopefully, this changing would extant the site pleasingly and may perceive is it really swaying ranking.
6. Place Your Keywords In The Right Places
Well, smearing the targeted and relevant keywords incorrect position contributes to well designed. As contents are the main element of a site, so placing keywords into article influence on the ranking. In the above, I mentioned your targeted keyword should have in URL. But only doing it can’t fill SEO designing purpose.
The whole content wants to be optimized with associated and LSI keywords. The main keywords require to put-
- Once in the page title as close as possible at the beginning of the first paragraph.
- One time in the Meta description.
- Use in subheadings
- At least two or three times inside your content. The amount can be more if your content is usually lengthy.
- Last paragraph of content.
- Put relevant keywords naturally how much you can.
7. Block Pages You Don’t Want To Index By Search Engine
Generally, you have some selected pages you don’t want search engine indexing. These types of pages ad no value to your content, like the server-side script, cart option, etc. Sometimes these pages could be the pages you use just for design practicing. Even often for a WordPress website, we import the demo and after that, we redesign the site.
But the demo pages also index by Google if it remains for a few days to your website.
Look at the image, here are indicated which sort soft pages are allowing or not allowing for indexing. A recommendation for not to index this kind of page by Google robot. Otherwise, there is a chance you might face duplicate content issues that leads to a penalty, plus, insipid you’re actual contents density.
Nevertheless, don’t worry about this problem, you can easily cop up with this using the "robot.txt" file. This file tells Google what type of pages are permitted for indexing. There is an article for editing robot.txt file in this site, you may check how to do that.
8. Use Unique And Clear Meat Data
Unfortunately, numerous people are not sentient in using Metadata for each page, though Google robot picks some sentences from the inside. Honestly, a robot unable to express about page which a human can do manually. But is signifies your page’s about. Essentially, a well-known visitor never likes to enter any site randomly.
He would prefer to check the Meta description before publishing any website. Will have a person go to your site or not? It depends on how could you define your page in the Meta section. Only the title can’t ensure whether he visits or not.
If the title and Meta both focused well, so there is a chance to get huge clicking. Another extra benefit is to place the main keyword on the Meta section, it supports people to recognize suitably whatever is remaining in a page.
9. Follow W3C Standards
Who doesn’t like anything in well-formed? Everyone loves a thin ad search engine that is not separate from it. It likes worthy formed. Utilizing clean code make a site eligible for better indexing. Further, it expresses how well a website is formed.
W3C standard seduces you to write semantic markup which indicates for a good symptom of SEO.
10. Confirm SSL And Security Certificate
Google emphasizing more and more for the website’s security. A site with only (HTTP) before the domain name is non-secure. But instead of HTTP, the secure site shows (HTTPS) before the domain URL. This is indispensable particularly if your website has a web form that collects trusted information about a business or a person’s password, credit card info, SSN, etc.
However, switching to SSL (Secure sockets layer) means https gain Google’s trust. Google considers a site for ranking if you have applied other criteria of SEO along with activating the SSL certificate.
11. Think For User Interaction
Finally, the user interaction lets you perceive is your site walking in the right way. Moreover, it means what things are dealing with the users on your website. There are some things the users can meet with-
Page speed greatly impacts on search engine optimization. The speed of each page and the entire site is a remarkable factor of ranking. Not only this but also while a page takes too much time to load, people won’t leave. This behavior increases the bounce rate which is certainly dangerous for your website.
Few specific widgets like social share button several places, comment area and many more can destructively impact on page speed.
Website in WordPress platform want to sue a theme. Some themes take more time to be loaded that is an obstacle against SEO.
Using low-quality hosting is likewise dangerous for proper ranking. A perfect SEO largely connected with the hosting you’re using. It is significant to choose the best host while planning for a website. Selecting the worst host only for saving a few money is not predictable for your business SEO designing.
The Final Thought
Growing a website for business or blogging want to emphasis on its design. Google is being smarter to identify the vulnerable designed website which is not user-friendly. If you can follow all essential strategies during forming a site, raking is a matter of a few days.