Contents especially contribute to rank a website significantly. The people have known about SEO possibly know how important the SEO for boosting a website. But content act as a king to rank a website. Often the website don't rank on search engine. Did you ever think why content is not ranking. Quality content fall into google’s eyesight directly.
However, perhaps you have researched your market and competitors to get a faultless idea on content, however, the strategies didn’t come in your favor. Obviously, we start writing after researching the marketplace, almost apply all tactics, yet ranking is quietly tough at present.
Although you continue posting quality contents, these don’t move and trapped at the same places. This misbehavior is undeniably called a frustration for blogging. Still, did you think about why this happens? Actually, there are many causes that obstacle your content to get top places.
In fact, you have to realize you are not uploading articles as the google want or might have some lack that could be the cause of reaching to the top. In this article, we’ll try to find out why google is neglecting your content.
1. Think about what are you writing?
Your content should be featured by the selected keyword. Initially, you want to think why are you writing and is the content filling the purpose? Google recommend to making the content layout by matching the selected title. Thus the entire article wants to match with the keywords basically with your title.
You can realize the content purposes-
- What is your content about?
- Is it filling the users knowing thirsty what you have presented on the content?
- Is it written for a particular audience or worldwide?
- Is the content being written as described in the title?
The first condition of rankable content is it must have relevancy. Relevancy means to focus on information on what the people ask on google and arrive at your website finally. As an example, if a visitor comes to your site by looking for ‘’how to gain muscle in 2 weeks’’
But when the audience come to the site but saw there is information about as example how to remove back pain, how to get rid of digestion issue and could be many things. It means the content wholly misleading the audience.
This evil practice is restricted by Google. Google constantly suggest a content must follow the relevancy attitude is that its the user’s get satisfaction. Yes if you did something like that then seems your content is already blacklisted. Do not recurrence the practice once again, else be sure the content will never be ranked any longer.
Secondly, for filling the thirst of traffic’s queries, the article’s outlook should describe in point. If the article was capable of grasp more data but you didn’t prioritize it. It’s called low informative content. Also, your competitor’s are struggling with more data than you. Consequently, it is valueless thinking to rank content skipping them.
Existing content targeting a particular area contribute to rank or loss ranking. In details by an example, ‘’what are the tourist area of China and go from America?’’ Simply, maximum American people search the phrase before going to China. Then your content needs to have information about Chinese tourist places.
If you explained the information for every to china tourist areas from everywhere, you are not walking on the road. So need to make the content as people’s requirement. Once goggle realized the fact, your content will lose googles’ attention that impacts on the website entirely. That means title, audiences, purposes need to remain at a similar angle.
2. What type of keywords are you placing?
A person familiar with SEO know-how the keywords help to get ranking contents almost a website. Truly keywords are the base of raking. For this importance, it requires to place accurately. The keywords you have smeared on your content did you inspect all are relevant to your topic. Did you checked-
- Are the main keywords relevant to the written topic?
- Did it place in precise position?
Both are essential that impact on ranking factors. Generally, focusing targeted keywords is helps google realizing keywords you exactly want to rank, but you have to place at the exact position. You should recheck-
- Have the main keyword for huge completion?
- Is it placed following proper techniques?
- Are the relevant keywords positioned well?
Initially, for your new website, picking a huge competitive keyword is not worthy for you. Since the site has a low authority or might have zero page and domain authority, this is almost tough to rank your content. That’s why if you are already done the mistake, think this is a cause of this issue. Similarly, If found the targeted phrase is not located at the title, within the first paragraph or first 100 words and at the last 100 words then google get puzzled to identify your targeted keyword.
As a result, you are being deprived of google ranking. On the other hand, identify whether used the LSI (latent semantic indexing) or and relevant keywords. Only optimizing the article just focusing the main phrase is definitely hard and tough.
Yeah, this is tough to rank a content without placing similar keywords. While the google robot maneuver on your website, it inspects another keyword.
Once the robot grasped the matching among the written information and keywords, it seems what information is expressing the content. Then it is easier to fall in google attention for ranking. Nevertheless, except using LSI or long-tail keywords is a throne of ranking.
Sometimes, the contents break down the keyword density. As there is a ratio given by google should be utilized on content. Over optimizing and less using both are causes decrease the rank. No one should use the main KW more than 1.5% and the relevant types can use as want.
Yet there ought to have a natural look. You have to check the proper keywords utilizing criteria that you have done. Troubleshoot what the keywords issue and fix to boots up ranking.
3. Update and update the content
The content you have uploaded possibly will be changing day by day. Essentially no one are sure whether the given information won’t be changed. You may require to edit some sentences or some important things while needs. If do not update the post continues, the users’ won’t get updated data from the website.
As a result, Google won’t see the behavior positively at all. As google prioritize their user, they like to the users always keep a connection with updated data. This is why you should pay attention to existing contents for updating. Now you may ask-
- How to update?
- What things need to update?
- When should update?
The three queries are different individually. Commonly, updating means to add some sentences at the existing article, adding new information that is trending by public’s petition.
Imagine, if your contents related to the ‘’best portable basketball hoop in 2018, then in 2019, understand the title should be ‘best portable basketball hoop 2019’’ people search the phrase in 2019. Thus the old keyword won’t work precisely.
Likewise, there are much information is changing steadily. While you have such an article on the changing subject, you need to update at needs.
4. Lack of proper backlinks
Backlinks are a hidden weapon to rank a content fast. This is a powerful method has been applying at the current period. When you achieve backlinks from any trusted website that indicates google sees the linking as sharing trustworthiness to your site.
This is important of backlinking from a well authoritative site that always enhances a site’s standing. Oppositely, the low trusted site is a reason for rankles websites.
However, build a link profile by connecting with the best influence. Pay attention from were are getting the links. Did you think about the site from where took the link when done the link building foundation?
- What kinds of the site from where received links?
- Who are their targeted audiences?
- What units them?
- How the competitors change their link profile from you?
- Which techniques they are adopting but not you?
From the first question perspective, once you checked the links aren't coming from the alike site, this could be the reason for not ranking. Also, linking from unprotected sites, the sites have low trafficked the almost low standard site cannot afford to pass authority to your site. For this, you are linking constantly but not getting the desired ranking at all.
It doesn’t matter whether your content is fresh, up to date and informative, but there are no inbound links, so it’s an idle wish to rank. Yes, inbound link strongly works to boost up a post.
Google sees how many links you have gained from another site, the lack of backlinks present the site is not standard that is why no sites have given any link to you. It is a negative point from a ranking perspective. In content, the visitors come from other pages through the backlinks. So it is more important to increase the trust of Google and improvement traffics as well.
5. Your website has been penalized
When you see your pages or contents are losing its ranking suddenly, likely the site has been penalized by google. Though google penalizes responsibilities fall upon to you. It is rare yet someone gets stuck why all the pages getting down. Generally, the most common reason for happening this.
- Over-optimization- If you put off your main keywords into the contents more than Google’s given a ratio, it leads to a penalty. Google never likes you to optimize keywords more and more.
- If you use LSI and long-tail keywords, google understand your topic. Therefore, no require to use forcefully. Even putting similar keywords frequently is another cause of penalty.
- Unnatural link building- You know doing link building is a significant task but unnatural links harmful for boost contents. Buying links from harmful sites, getting low and niche irrelevant links invite penalty.
- Receiving links from SEO agencies and freelancer could be dangerous since many of them apply black hat link building strategies. You can take backlink by submitting guest post contacting the owner and many sites sell link.
- However the black hat process is restricted by Google, yet already did it, attempt to remove the links from the sites from where have taken.
6. Your title and meta tag have not optimized with clicking tendency
SERP snippet is optimizing the title and Meta description that show for each search result. Stand on the angel of a visitor to see is the title and meta tag is clickable?
If you want clicks by traffics, you have to make the title and meta tag attractive. Especially the title need to be attractive that create clicking tendency. Further, the Meta should have a short description with what the page related to.
A planned Meta tag assist a visitor to decide whether he/she would enter the page or not. If can increase the click-through rate even 3%, be sure the content will move to rank.
7. Your website has duplicate contents
Stealing others contents and using at your own site is prohibited by Google. It may call a great penalty. Google never like such this evil practice. In fact, if it can realize that you have duplicated and posted to your site, the site must and must receive a penalty later or soon.
Generally, we can see the penalty status from search console if the site is submitted to it. If you don’t use search console or not care the about the mail. It is hard to realize you’ve gotten penalty by google.
Nevertheless, you will be awaiting for ranking but the penalty never allows for reaching the goals. It's best to remove the corrupted contents and send a request to google for withdrawing the penalty.
The final verdict
Except for the mentioned causes, there are plenty of causes that hold the tongue of the ranking of your content. Try to inspect each of the contents to find out what are the culprits. Allover, you have to conscious for your contents what are you writing and whether is it dynamic.
Yet, a new site should pick low competitive keywords with a middle amount of search volume. Because, if the keywords included contents get ranking then it makes an authority that supports the next uploaded contents for ranking seamlessly. Hope, the article has described the concept why content is not ranking. To get better result inspect all the existing content accurately to find out its vulnerability and fix in the mean time.
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