Possibly you will be losing your WordPress website’s traffics for taking too much time to be loaded. At present, Google likes to see the website those have fast loading speed.
Because a fast website takes short time that increases user-friendliness, experiences, increase page views and finally impact on SEO.
Besides, a slow loading WordPress site keeps awaiting visitors more than a normal site. Google always suggests keeping website speed fast so that the visitors can access quickly. In this article, we will focus on the more effective tips to improve WordPress speed.
How To Check WordPress Website Speed?
If you don’t know whether your website loading speed fast or slow, so how can you go to your next step? Checking regularly can give you an idea of how your site is being loaded to the users.
Although, sometimes visitors and owners and can realize a website’s speed. This is simply because they see their site is loading very fast. Even they never notice the speed. But it is a mistake.
The reason is when the existing users visit a site, the search engine like Chrome, opera mini, Mozilla Firefox, etc. store previous searched cache. That is why the site load instantly.
But for the new users, it takes more time and search engines don’t like such this behavior. Especially, Google prioritizes the loading speeded website.
Anyway, you can test your WordPress website speed on some platforms. Google developer and isitwp is a kind of speed checker. From this platform, istiwp is working especially for WordPress and Google developer shows all types of sites made in WordPress and HTML or others.
Why Speed is Important for Your WordPress Site?
Nowadays, the speed of a website is a great matter that impacts on SEO directly. A study found that people decide to visit a website within 7 to 12 seconds. If the website takes more time, the users skip the site and this skipping behavior greatly hampers the user’s experience.
The more your site will be loaded, the more chance your visitors will dive into it. It also ensures a better conversation rate. Oppositely, traffics doesn’t like to wait for more time until a site being loaded. Once happened like this, users get the worst experience.
In fact, when they will notice the same site again, they will be skipping the website because they’ve acquired a bad experience before.
The research took place by Starngelloop, they found amazon, Google, and other famous sites lose approximately 7% of conversions rate, 11% fewer page views and 16% of customer's dissatisfaction just for delaying for a second. So can you imagine how important the site speed is!
Another important note that Google and other search engines are paying attention negatively on slower websites. As a result, the sites are losing their ranking and positioning at the bottom level. This kind of issue invites a huge amount of losses as you will get low traffics, low conversations, subscribe finally revenue. So keep your WordPress website fast. I can do regular inspections to see how your site is going on.
What Things Are Slowing Down Your WordPress Website?
Well, this is a good intention that can help you realize the reasons for slowing down a website. First of all, it can happen within multiple issues like web hosting problems, page size, external scripts, bad plugins, and WordPress configuration. Let’s dive into details into the problems.
- Web Hosting: Possibly, your website is worldwide targeted or specific regions. This is why when you choose a web hosting where all of your data stores that need to have come from the nearest server or exactly from the targeted server country.
As an example, if your site is China targeted, so it wants to have a Chinese hosting and the hosting’s server location should be from China. Because, when people search for something from China, the searched queries directly goes to server location and finally come to the device from search. It’s can be called a circular web process. Server location and if the web hosting server is not accurately configured then it hampers speed.
- Bad Plugin: Perhaps, you know WordPress users must use many plugins. Otherwise, they cannot use the site properly. However, the plugin has usually coded functionality.
- If the coding is being wrong so the plugin might do misbehave, besides, it can slow site speed too.
- Page Size: Page size influence on web speed directly. Actually, it indicates the pages are not optimized for web and images that contain large size. These types of images decrease site speed, it needs to fix.
- External Scripts: Many sites are using scripts such as ads, font loader and many more. These scripts create an individual script to run like Google AdSense ads on a website can be an example of the external scripts. This is not crossable at all because of its effect on website speed directly.
- No Caching Plugin Used: There are many caching plugins for WordPress that can clear stored cache automatically. These kinds of plugins are both in a free and paid version. The paid version is more convenient and effective. Without caching plugins is not installed then the cache slows down speed.
- No CDN: If you have a lot of traffics but don’t have CDN or content delivery network on hosting to reduce traffics load, it’s a reason delay loading.
- No Image Optimization Plugin Has Been Used: You site WordPress site but don’t belong mage optimization plugin, be sure it’s a reason of slow speed.
- Using the old PHP version: Using the old PHP version in spite of having an updated version can be worst for speed.
- WordPress and plugins are not updated: When any plugin and WordPress have updated version but you don’t update yet. It is a cause of slow loading.
- Unnecessary Page and Post Redirects: You may redirect some pages to another. But using too many redirected pages would be a cause of slow speed.
Hopefully, you knew the culprits of slowing down your WordPress website, now it’s time to dive into the solution. Let’s get started.
How To Improve WordPress Site Speed Significantly?
In the above, we’ve focused on the reasons why WordPress websites get slow. In this section, we will describe what to do for increasing WordPress speed remarkably.
1. Choose A Better Web Hosting Provider
Almost huge and huge websites suffer from poor hosting. The performance of hosting effects the speed directly. It is better to choose a hosting provider whose server location near to your targeted traffics countries. This also good if you get the same server location from the country you have targeted already. However, for a new website, try to host your website on a shared hosting provider.
In maximum time, the shared hosting provider offers unlimited bandwidth, space, emails, more add-on domain, and other essential benefits.
Besides, make sure the hosting you selected has a 99% uptime response. This feature will keep your traffics always connected to your site. There are many web hostings providers like siteground, Namecheap, digital ocean, amazon web services, Bluehost and many more.
Trey to pick one after knowing their previous client’s experience and feedback. If you seem your existing hosting doesn’t give good service then change the hosting provider at the instance.
2. Deactivate Or Uninstall Plugins
While installing WordPress to a website, there could have many unwanted default plugins. These plugins are not essential any more but it grasps the hosting’s sizes. The plugin is totally inactive, uninstall the plugin at the instance.
In the meantime, only uninstalling is not enough, delete the plugins from the dashboard or directly from the panel. However, IFTTT or Zapier are two web services that mechanize such tasks. It can decrease the burden on a website and server resources.
3. Enable GZIP Compression
As your desktop files can save a lot of space, similarly your web hosting files can save more space by compressing with GZIP. This process can automatically decrease the bandwidth usage and the time it takes for gaining access to your website.
GZIP works compress numerous files to get visitors through unzipping your website. It increases user-friendliness too.
GZIP compresses various files so that whenever a visitor tries to access your website; their browser will first have to unzip the website. This process brings down the bandwidth usage to a considerable extent. PageSpeed Ninja plugin can do the task. It permits GZIP compression. You even can add the codes in your .htaccess file.
- AddOutputFilterByType DEFLATE text/plain
- AddOutputFilterByType DEFLATE text/html
- AddOutputFilterByType DEFLATE text/xml
- AddOutputFilterByType DEFLATE text/css
- AddOutputFilterByType DEFLATE application/xml
- AddOutputFilterByType DEFLATE application/xhtml+xml
- AddOutputFilterByType DEFLATE application/rss+xml
4. Use A Lightweight WordPress Theme/Framework
Many of us don’t pay attention to the theme that they’re using. But undoubtedly, the theme has a great impact on loading speed. You know a theme mainly created by coding. But when coding goes I wrong this does misbehave.
Similarly, a WordPress theme has a lot of dynamic elements, sliders, widgets, header, footer, social icons, and many elements. For each element, there needs to do coding, so more coding allows more weightiness of the theme. But happily, many themes have a much attractive design with low time loading capacity.
So choosing a lightweight theme could be the best step of growing speed. You can pick default WordPress theme can us paid theme which is very light like Astra, generatepress, focusblog, divi, rheum, etc.
5. Reduce Image Sizes
The images used in the WordPress site could be the major culprits to upsurge loading time. In fact, maximum websites are also suffering from non-optimized images. So to overcome this issue, try to reduce image size without compromising quality.
You can manually optimize images before using your site. Plus, can use a WordPress plugin to improve speed and doing the same thing. Smush, imagify, optimal, EWWW image optimizer are the most effective plugins that can reduce image sizes keeping the quality same. Therefore, try to use a plugin for optimizing images remarkably.
6. Minify JS and CSS Files
You will be notified about minimizing the size of your CSS and JS files when you will check your website with Google page speed. It means sinking the number of CSS and JS calls and the size of these files. This doing can improve site loading speed.
If you know all about your WordPress theme, you can learn through goggle how to fix the problem. Yet use autoptimize plugin to optimize CSS, JS even HTML files.
7. Use An Advanced Caching Plugin
There are many caching free and paid plugin in WordPress like W3 total cache, wp fast cache, wp-optimize. You can use a theme both in the free and paid version. Obviously, the paid version is more featured and has great effectiveness.
8. Disable Pingbacks And Trackbacks
Get notification about receiving a link to your website is a process of pingbacks and trackbacks. Though it is a smart way of getting a notification about receiving links without this WordPress components, webmaster tools and some other service can help to identify these types of links.
Using pingback and trackbacks leaks your server resources. This happens because when someone tries to link up your site, it creates requests from WordPress back and forth. This is an injurious threat of getting DDoS attacks by targeting websites.
Therefore, you can turn off it by following: WP-Admin → Settings → Discussion. Just deselect “Allow link notifications from other blogs (pingbacks and trackbacks). This will support you speed up WordPress a little bit.
9. Use a CDN
CDN allows you to get visitors from different locations of the world without hesitating them. Do you know how? Actually, the visitors come to your website, they do not belong from the same location.
Your site is loaded by depending on where your site is hosted. The CDN (content delivery network) helps in keeping the site speed fast even the visitors come from different locations.
A CDN keeps your site’s copy in diverse data centers situated in different places. Cloudflare and MaxCDN are the most widespread CDN services. It serves the webpage to a visitor from the nearby locations.
10. Cleanup Database
Regular cleaning unnecessary data from the database is good thinking. It also helps to reduce the size of the backup.
This activity includes deleting spam comments, old content drafts, fake users, unnecessary plugins and inactive themes. These kinds of files responsible for making the site slow.
11. Keep External Scripts To A Minimum
External script usage greatly effects on website loading speed. They to use a minimum number of the script, no need to keep additional scripts needlessly. You can just use tracking tools like Google analytics.
The Bottom Line
In total, the main purpose of decreasing your website’s loading speed is to reach your visitors. A low loading speed capable site makes a positive user experience. But focusing on loading speed is must both for desktop and mobile.
If you can finally understand and follow up on the above tips rightly, you can improve WordPress speed strangely. You should not avoid even a single issue of delay speed.
You have to fix all the problems that hamper fast loading directly or indirectly. Yet, if you have more queries, feel free to contact us. We’ll get back to you as soon as possible.